24 th Bled eConference eFuture: Creating Solutions for the Individual, Organisations and Society

Abstract This paper describes the development of a maturity model to assess th

Assessing Degrees of Web-2.0-ness for Websites: Model and Results for Product Websites in the Pharmaceutical Industry

This paper describes the development of a maturity model to assess the Web-2.0-ness of websites. The model draws on O’Reilly’s Web 2.0 principles and patterns. It distin-guishes six dimensions with four degrees of 2.0-ness each. The rating scheme has been evaluated and refined to improve inter-rater reliability in a discussion and a coding iteration. This model raises awareness for 2.0-ness, helps to benchmark website design, and supports decisions about 2.0-ness adoption. Based on aggregated scores and a normal distribution, our sample of 44 pharmaceutical over-the-counter (OTC) product websites is classified in three maturity stages: Innovators, Adopters, and Laggards. The model can also be used for other industries and website types. In five of the six dimen-sions, at least one website reaches the top degree, but n one achieves top grades in every dimension. Diversity in 2.0-ness is observed for product websites in the pharma-ceutical industry, as well as for one company’s different product brands. Further re-search will extend the 2.0-ness analysis to the overall web presence, including social media sites. Another next step is to relate 2.0-patterns to websites’ success measures

Analyzing the relationship between physicians' experience and surgery duration

To construct good quality plans or planning systems in hospitals, such as capacity planning, case mix planning, master surgery scheduling, and shift scheduling, knowing details about the duration of surgeries is paramount. Furthermore, the operating room is one of a hospital’s main cost drivers, thus making surgery duration a key to achieving cost effectiveness. To gain a better understanding of the interdependencies of determining surgery durations, we investigate the influence physicians have on the duration of a surgery. Since physician experience is a very generalizable factor across a heterogeneous group of hospitals, it is the most obvious influencing factor to analyze. Accordingly, we utilize information regarding a physician’s level of experience and examine its impact on surgery durations using data from a German hospital. Although we are forced to use aggregate data for privacy and labor law reasons, a combination of linear and quantile regression analysis allows us to derive several important insights. First, on average, an increase in a physician’s experience leads to a decrease in the duration of a surgery. Second, the effect of the first insight depends on the composition of the surgical team and diminishes in the case of teaching activities. Third, the relationship between experience level and surgery duration varies across the distribution of durations, i.e., the relationship is strongest for short surgeries and weakens as the duration of a surgery increases